To establish your law firm as trustworthy and credible, you must make your website a source of accurate, well-written, and helpful information for the everyday person looking for legal help; THIS is content marketing. (Well, technically it’s only a part of it…but a large part.)
Anyways, when you hire Site Social SEO, you’re choosing a team that specializes in ‘people-first’ helpful content that exceeds Google’s requirements while putting the reader first.
You’re choosing a team that will increase your law firm’s ranking, improve your leads, and bring in more clients so that you can do what you need want to do!
Here’s how we do it.
Law firms are special when it comes to internet marketing. The market is highly saturated, meaning that potential clients can be extremely picky and still find exactly what they’re looking for. This means that your content needs to be perfect to attract an audience.
If a client clicks on your website and sees unhelpful, poorly written content, they can just as quickly click away and find someone else. We want to make sure that doesn’t happen.
To do this, we utilize a host of different techniques. One of the most important is Triple EAT. Adapted from Google’s E-E-A-T, standing for Experience, Expertise, Authority, and Trust, we simply added another E: Empathy.
Legal content often speaks directly to victims of serious accidents and those left frustrated over injuries and financial debt. By utilizing an empathetic tone (that reflects your empathetic attitude!) we’re able to more deeply connect with potential clients.
Clients who feel they’re being understood and cared about are much more likely to work with your law firm than those who read stale content with no compassion.
Simply put, your content is a reflection of your brand, identity, and mission. It exists to show potential clients whom they’re dealing with. Site Social SEO can help you connect with your potential clients via empathic, people-first content.
To create content that captures your brand identity, we’ll first need to get to know you and your law firm. This usually consists of an hour or so meeting in which we go over various topics regarding your strategy. For example, we may talk about content, social media presence, and more.
From this meeting, we’ll develop a content strategy based on the type of cases you handle the most. For example, if you’re a personal injury law firm, but most of your cases are car accidents, we’ll create more car accident content.
If you’re looking to increase your visibility in a certain area, like workers’ compensation, we can also increase content in that area. We’re incredibly open with our clients and work hard to achieve the perfect balance with our content. If there’s ever anything you want to see us create, we’re all ears!
From there, we’ll do keyword research to find out what terms you should be ranking for, what keywords we can improve your rank on, and what questions people are frequently asking about certain subjects. We’ll use all of that information to create your headlines for the month.
After that, our writers will be hard at work creating content for your website. We’ll then make sure that everything is edited and uploaded to your site.
You, as the client, are free to contribute as much or as little to these efforts as you would like. We have some clients who are incredibly hands-off, and some that take a more hands-on approach. We love working with law firms to determine what is best for them specifically. This isn’t a one-size-fits-all operation!
Each month, you’ll receive 15-20 high-quality, keyword and Triple EAT-optimized blog posts and pages for your website. These blogs and pages will be published to WordPress and shared on the firm’s social media accounts.
On top of that, we’ll also complete continuous checks on existing content, updating older content to prevent decay and increase rankings, and ensuring that all blogs are linked to one another to prevent orphaned content.
With help from Site Social SEO, you’ll never have to worry about your content strategy again. We’ve got you covered from topic generation to publication and everything in between.
Let me at least email you a little info about how I can help you grow your law firm. Thanks!