Category: Social Media for Law Firms

Using Social Media to Boost Your Law Firm’s Website

Creating a social media strategy specific to your law firm and brand is vital to creating a relationship with your audience. Social media can help you establish credibility, trustworthiness, and authority—but only when done correctly. Site Social SEO can help you create a solid social media strategy and presence, with stunning visuals and informative, SEO-driven content.

Why Elite Law Firms Need Specialized Social Media Services

Law firm social media is a very niche category of marketing that requires specific intention, strategies, and content. The legal industry is dense as you no doubt know, so how does one stand out?

The best way is to work with a team that understands law firm marketing and social media presence. We use a strategy called Triple EAT in all of our content, across social media and your website. That stands for:

Empathy
Expertise
Experience
Authority
Trustworthiness

Unlike other companies, who don’t take empathy into account, we focus heavily on relating to potential clients and building a relationship on mutual understanding and trust. By showing your potential clients that you are empathetic to what they’re going through, they’re more likely to choose you over an uncaring competitor.

To showcase Triple EAT through our social media presence, we create engaging content on various platforms using captions that are informative, interesting, and relatable. These captions are accompanied by visuals that enhance said information or provide further insight.

Our Process for Stellar Social Media

During our introductory meeting, we’ll gather information about your brand and how you want to present yourself on social media. This can range from learning about your brand colors and story to any ideas you might have for content.

For example, if you’re comfortable getting in front of a camera, we can create more in-depth content for YouTube, TikTok, and Instagram Reels.

From there, we’ll develop some mock-ups of potential social media posts for your approval. You’ll be able to see examples of potential Instagram posts with captions, Facebook posts, and content for other social media platforms.

Once we get your approval, we’ll start creating content for your social media accounts, posting content, and monitoring any other issues that may come up. Of course, you’re welcome to provide ideas and feedback or ask any questions at any time.

Receivables for Your Law Firm

When it comes to social media, you will receive a pre-determined amount of posts for the social media accounts of your choosing. We can help you post to whatever social media accounts you have and help you set up new accounts!

Accounts we typically manage include:

Facebook
Instagram and Threads
X (Formerly Twitter)
TikTok
LinkedIn
GoogleMyBusiness
And More

We’ll craft a variety of content including text posts, images, videos, links to articles, and more for your accounts and publish them on a schedule. We will also monitor these accounts for issues and engage with potential clients when necessary.

You will receive the following:

Creative, engaging, and informative content that is posted on your chosen social media sites on an agreed-upon schedule.
Stunning visuals with accompanying SEO-optimized captions and hashtags
Updates to social media accounts when blog posts are published
Templates for Holidays, Testimonials, and other repeated post types
A responsive contact for any issues or emergent posts needed

Site Social SEO isn’t like your typical marketing firm. We’re a small team with reachable people who are eager to help your law firm succeed. Contact Jordan Puckett at 407-712-0494 or fill out our online contact form to learn more about Site Social SEO.

What are Social Media Influencers and How Are they Changing Digital Marketing?

Social Media for Law Firms

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Social Media Strategy for Lawyers

Social Media for Law Firms

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Say it with humor: How to use memes in your content marketing

Content Marketing for Serious Law Firms

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Top 5 Social Media Content Ideas for Lawyers

Social Media for Law Firms

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Welcome to the 2020s. Are you Using Social Media as a Marketing Platform?

Social Media for Law Firms

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