These days, a lot of potential customers use social media as a way to find someone to represent them. Through recommendations from friends or advertising, more and more people turn to social media for various services, even attorneys.
To make sure you stand out on social media, follow these content ideas and tips. Keep your page fresh, active, informative, and friendly. Being responsive to messages and comments can also help to gather more views for your page.
Why Does Social Media Matter for Law Firms?
Adding social media to your roster will give potential clients another way to find you. Most people will turn to Google or other search engines to look for attorneys. But with the pervasiveness of social media, many people turn to resources on Facebook, Twitter, or other social media platforms.
Social media is also a great place for previous clients to leave reviews. These reviews are helpful to future clients who are trying to decide which attorney to go with. If you have a social media profile with lots of positive reviews from your past clients, you’ll pull in more new clients to your law firm.
Social media marketing is an integral part of any marketing campaign for lawyers and other services. Skipping out on the use of social media may even hurt your brand. When comparing attorneys, many people will check out available profiles. If your law firm doesn’t have social media profiles, it makes it seem less reliable. You may not be seen as reputable if you don’t have a Facebook or Twitter page for your law firm.
Attorney Social Media Content Tips
You spend a lot of time producing your blog content for website ranking. You should make sure it gets the reach it deserves by sharing it across your various social media platforms. Not only will this direct your audience back to your website, but they may begin to go to your site directly for the information that they’re looking for. After this relationship has been forged, they’re more likely to turn into a paying client.
Post relevant news
Posting relevant news can help you gain traction for your site without having to worry about sounding like you’re selling anything. If people consistently check in with your social media for news and updates, they’ll be more likely to hire you if they ever need an attorney. Social media is all about building a relationship with your audience. To build that relationship, you need to build your reliability.
Explain a legal issue or opinion
Legal terms and topics are often convoluted and confusing to people without a law degree. So integrating informational posts into your content strategy can help. Use this opportunity to answer questions that your audience may have about different legal topics for future social media posts. If you’re seeking out content to produce, turn to your social media followers to ask what questions they have. When you home in on the type of content audiences seek, you end up creating valuable legal content.
Update followers about company and office with photos
On social media, people love to see the faces behind the companies they follow. It makes them seem more real and easier to connect with. Post pictures of the office, your employees, and gatherings you have as a company every once in a while to keep up your image. This is one of the simplest ways to maintain an online presence.
It may be less intimidating for your social media followers to interact with posts like these, as they showcase your staff as real human beings instead of just attorneys.
It’s also a good idea to showcase your different employees on social media, giving a bit of information about each one in various posts done as a series, allowing your audience to get better to know the people who work at your law firm.
Give a recap of your day
Keeping your audience updated on how your day’s progress is another key factor will help connect you and your audience. Sharing what your day-to-day professional life as an attorney is like makes for humanizing content. It also proves your reliability as you showcase the amount of work you get done.
Obviously, you only want to post about your workday when you have interesting things to share if you didn’t get a lot done that day or don’t have anything of interest to share, save that post for another day.
Why Hire a Social Media Digital Marketing Agency?
It’s enough work managing a website and keeping your social media accounts updated. That’s not even considering your day-to-day legal work. Hiring a digital marketing agency to take care of your social media posts and content marketing can be a huge weight off your shoulders. This allows you to focus more of your energy on your clients. At the same time, we work on promoting your law firm to bring in more business.
If you’re looking to hire a digital marketing agency to take on your social media posts, blog content, or website management, contact us online or call us at 407-712-0494.
